Florenza – Soft Touch Floral Maxi Dress for Women
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Look beautifully dressed without trying
Some mornings you don't want to think about your outfit.
You just want to slip something on and feel pretty again.
The Florenza Maxi does that. The soft-touch fabric drapes gently over your figure, while the empire waist and hand-finished floral skim everything you'd rather not show.

Hidden side pockets. Half sleeves. Ready to wear the moment it arrives.
You'll feel put-together before you've even had your coffee.
One of our most reordered dresses this season
✓ Flatters a fuller mid-section
The empire waist gathers just under the bust, so the fabric falls softly without clinging. You look slim and pulled-together, not stuffed in.

✓ Feels like a soft breeze on skin
The milk-silk fabric is light, smooth, and breathable — perfect for warm days, garden lunches, and long evening walks.

✓ Floral pattern
The floral detail gives it a quiet, boutique-quality look that doesn't fade after a wash.

✓ Two hidden pockets you'll use every day
Phone, keys, lipstick — tucked away neatly. No bag needed for a quick walk to the market.

What you get today
- Florenza floral maxi dress
- floral detail in your chosen color
- Hidden side pockets and empire-waist fit
- Ready to wear out of the box
- Free tracked shipping
- 30-day at-home try-on guarantee
Seasonal production run — once this batch sells out, restock pricing may change.
Slip into the Florenza today and feel beautifully dressed without trying — while this season's batch lasts.
Try the Florenza Maxi at home for 30 days. If it doesn't fit, look right, or wear the way you expected, return it for a full refund.
Frequently asked questions
Does the fabric wrinkle easily like real linen?
No. The milk-silk weave has the soft hand-feel of linen but resists wrinkles much better. You can fold it in a suitcase and shake it out — no ironing needed.
Can I machine wash it?
Yes. Cold wash with similar colors and hang to dry. The floral stays intact and the color holds beautifully.
Is it lined or see-through in sunlight?
The fabric has enough body to remain opaque in normal daylight. Most women find they don't need a slip underneath.
Will the dress hold its shape after several wears?
Yes. The empire-waist construction and quality stitching keep the drape looking the same after dozens of wears.
Specifications
- Size: Available in S through 5XL (see size chart)
- Material: Soft-touch milk-silk fabric (acetate blend)
- Length: Maxi — falls below mid-calf
- Pockets: Two hidden side pockets
How to wash
- Machine wash cold with similar colors
- Do not bleach
- Hang dry
- Cool iron if needed
| Size | Bust | Length | Sleeve |
|---|---|---|---|
| S | 100.339.5 | 105.441.5 | 24.19.5 |
| M | 104.141 | 105.441.5 | 24.19.5 |
| L | 10842.5 | 106.742 | 25.410 |
| XL | 111.844 | 10842.5 | 25.410 |
| 2XL | 115.645.5 | 109.243 | 25.410 |
Fit:This dress has a relaxed, gently flowing fit with an empire waist that drapes softly over the mid-section.
Sizing Guide:We recommend sizing up one size for the most flattering, softly draped fit shown in the photos.
Materials:Made from soft-touch milk-silk fabric that feels light and breathable with a gentle, smooth drape.
Measurements are taken flat and may vary slightly. If you are between sizes, size up for a looser fit.
Shipping. Free on every order, with no minimum to spend. Orders are dispatched within 1 to 2 business days and you will receive a tracking link as soon as your order ships.
Returns. You have 30 days from delivery to send anything back. Email hello@junieandco.com with your order number and we will send return instructions within 24 hours.
Refunds. Issued to your original payment method within 5 business days of your return arriving.
Free shipping on every order
Every order ships free, worldwide, with no minimum to spend. If something is not right, you have 30 days to send it back by email, and your refund is issued within 5 business days.
Designed in France
Junie and Co is designed in France. Checkout is secure and encrypted. If you have a question about sizing, an order or a return, a real human replies within 24 hours on weekdays.
